Supergiant Games Offers Major Discount on Hades Ahead of Hades 2 Launch

What's Happening?

Supergiant Games is celebrating the five-year anniversary of the release of Hades 1.0 by offering a significant discount on the game. The roguelike dungeon crawler, which has garnered a strong following since its initial release, is now available at a 75% discount on Steam, priced at $6.24. This sale is part of a broader celebration that includes new merchandise and an anniversary music mix. The discount is strategically timed ahead of the anticipated release of Hades 2 later this month, encouraging both new and returning players to engage with the original game. The sale is set to end on September 25, 2025.

Why It's Important?

The substantial discount on Hades is a strategic move by Supergiant Games to boost engagement and sales ahead of the launch of Hades 2. By lowering the price, the company aims to attract new players who may have been hesitant to purchase the game at full price, as well as to re-engage existing fans. This approach not only increases the player base but also builds anticipation for the sequel, potentially leading to higher initial sales for Hades 2. The move reflects a common industry strategy where game developers use discounts and promotions to maintain interest and momentum in their franchises.

What's Next?

As the sale continues until September 25, 2025, Supergiant Games is likely to see a surge in downloads and player engagement. Following the end of the sale, the focus will shift to the launch of Hades 2, which is expected to draw significant attention from both the gaming community and industry analysts. The success of this promotional strategy could influence future marketing tactics for game releases, particularly in the competitive landscape of roguelike and indie games. Stakeholders will be watching closely to see how the sequel performs in terms of sales and player reception.