What's Happening?
The European Parliament has voted to ban the use of 'meaty' names for plant-based products, a decision that aims to prevent manufacturers from using terms traditionally associated with meat to describe vegetarian and vegan alternatives. The legislation specifically targets terms such as egg yolk, egg white, burger, hamburger, sausage, escalope, and steak. The vote, which saw 355 members of the European Parliament (MEPs) in favor, 247 against, and 30 abstentions, is part of a broader proposal to review regulations around the EU's Common Market Organisation. This move is intended to strengthen the power of farmers within the EU. The proposal will now proceed to interinstitutional talks between the Parliament, the Council, and the Commission.
Why It's Important?
This legislative decision is significant as it impacts the labeling and marketing of plant-based products in the EU, a major market for meat alternatives. The ban could potentially limit the growth of the plant-based sector by restricting the use of familiar terms that help consumers identify these products. Proponents argue that the ban will protect traditional meat producers and prevent consumer confusion. However, critics, including advocacy groups like ProVeg International, argue that the ban is unnecessary and could hinder the development of a market that benefits EU farmers by creating higher-value markets for crops like pulses, soy, and wheat. The decision reflects ongoing debates about consumer rights, market regulation, and the future of sustainable food production.
What's Next?
The proposal will undergo further clarification in a parliamentary committee before being presented to the EU executive arm and the bloc's 27 member states for additional negotiations. These discussions will determine the final form of the legislation and its implementation across the EU. Stakeholders from both the meat and plant-based industries are expected to continue lobbying for their interests, potentially influencing the outcome of these negotiations.
