What's Happening?
Dôen, co-founded by sisters Margaret and Katherine Kleveland in 2016, has released its fall 2025 collection, capturing the romance and nostalgic appeal of coastal California. The brand is known for its dreamy dresses, soft knits, and effortless staples that offer a modern interpretation of feminine charm. The collection features signature silhouettes that blend California cool with country chic, such as the Seraphine plaid dress and Holde plaid top, which are designed to be easily styled with existing wardrobe pieces.
Why It's Important?
Dôen's focus on blending California cool with nostalgic elements reflects a broader trend in fashion towards embracing regional aesthetics and cultural heritage. This approach not only appeals to consumers seeking unique and meaningful fashion choices but also supports local craftsmanship and sustainable practices. By highlighting the charm of coastal California, Dôen contributes to the preservation and promotion of regional identity within the fashion industry, potentially inspiring other brands to explore similar themes.
