What's Happening?
Kelly Hiller, Chief Marketing Officer at Purdue University, has been recognized as a 2026 Inspiring Women honoree by Campaign US. This accolade celebrates leaders in creativity, media, technology, and communications. Hiller, who leads Purdue Brand Studio,
has been instrumental in advancing bold brand strategies that have reshaped public university branding. Her leadership has earned Purdue national recognition, including being named the No. 1 Most Recognized Public University in the U.S. by American Caldwell in 2025. Hiller's work has set a new standard for higher education marketing, unifying strategy, brand, and creative efforts under a collaborative model.
Why It's Important?
Hiller's recognition underscores the evolving role of marketing in higher education, highlighting the importance of strategic branding in enhancing a university's national and global presence. Her efforts have not only elevated Purdue's profile but also set a benchmark for other institutions. This recognition may inspire other universities to adopt similar strategies, potentially leading to increased competition in higher education marketing. The acknowledgment of Hiller's work also emphasizes the growing influence of women in leadership roles within the marketing and communications sectors.
What's Next?
Hiller and other honorees will be celebrated at a ceremony in New York City on April 23. This event will provide a platform for networking and sharing best practices among industry leaders. Purdue University may continue to leverage this recognition to further enhance its brand and attract top talent and students. The acknowledgment could also lead to increased collaboration opportunities with other institutions and organizations in the marketing and communications fields.
