What's Happening?
Jeonbuk Special Self-Governing Province has introduced a new vision for an Olympic city that emphasizes sustainability and community involvement through the 'Olympic City 3.0' model. During the '2025 Olympic City Forum'
held at Chonbuk National University, international Olympic officials, sports experts, and journalists gathered to discuss the potential of Jeonbuk and Jeonju as Olympic cities. The forum highlighted strategies for sustainable development, including cultural integration, city branding, and multilateral cooperation with organizations like the IOC and UNESCO. The model aims to create a legacy beyond sports facilities, focusing on low-carbon operations and civic engagement.
Why It's Important?
The introduction of the Olympic City 3.0 model is significant as it represents a shift towards more sustainable and community-focused urban planning in the context of major international events like the Olympics. This approach could set a precedent for future Olympic host cities, emphasizing environmental responsibility and citizen participation. By integrating cultural elements and sustainable practices, Jeonbuk and Jeonju aim to enhance their global competitiveness and create lasting benefits for residents. The model also aligns with broader global trends towards sustainability and could influence policy decisions in urban development and international sports diplomacy.
What's Next?
Jeonbuk Province plans to strengthen public-private partnerships and organize various events to promote the Olympic City 3.0 model. As the province positions itself as a candidate for hosting future Olympic Games, it will focus on implementing strategies that enhance urban life, environmental health, and fairness. The success of this initiative could lead to increased civic engagement and innovative urban services, potentially influencing other cities to adopt similar sustainable practices. The ongoing collaboration with international organizations and local stakeholders will be crucial in realizing the vision of a sustainable Olympic city.
Beyond the Headlines
The Olympic City 3.0 model not only aims to redefine the concept of hosting the Olympics but also seeks to transform urban environments into living legacies. By prioritizing sustainability and citizen-centric policies, Jeonbuk and Jeonju could become models for other cities looking to balance economic growth with environmental and social responsibility. This initiative highlights the evolving role of sports in urban development and the potential for cultural diplomacy to foster international cooperation and understanding.











