What's Happening?
Omdia's latest analysis forecasts a significant rise in global shipments of ultra-large TVs, specifically those 80 inches and larger, over the next five years. The report predicts a 44% increase in shipments from 9 million units in 2025 to over 13 million by 2029, driven by falling prices and advancements in backlight technology. China and North America are expected to lead demand, accounting for 54% and 28% of the volume, respectively, by 2029. Additionally, mini LED technology, particularly the RGB mini LED subsegment, is anticipated to grow, with shipments increasing from 12 million in 2025 to 17 million in 2029.
Why It's Important?
The projected growth in ultra-large TV shipments indicates a shift in consumer preferences towards larger screens, potentially impacting the global TV market dynamics. This trend could benefit manufacturers who focus on producing larger screens and advanced technologies like mini LED. The increased accessibility of premium TV categories due to lower prices may also drive competition among brands, particularly in China, where market share and brand visibility are prioritized over profitability. This expansion could lead to more affordable options for consumers and influence the strategies of TV manufacturers worldwide.
What's Next?
As the demand for ultra-large TVs grows, manufacturers are likely to continue investing in technology advancements and cost-reduction strategies to maintain competitiveness. The adoption of RGB mini LED technology is expected to expand, with more brands incorporating it into their offerings from 2026 onward. This could lead to further price reductions and increased availability of premium features in mid-range TV sets. The market may also see a shift in consumer behavior, with more individuals opting for larger screens as they become more affordable.
