What's Happening?
During Bad Bunny's residency in Puerto Rico, several beauty trends emerged, showcasing the island's vibrant culture and creativity. Puerto Rican women and femmes are embracing minimalist makeup with bold lips, inspired by local artists like Lorén Aldarondo. The residency also highlighted nail art paying homage to Puerto Rican symbols, such as the flag and endemic species. Local brands like Selenia and Necromancy Cosmetica are gaining attention for their unique products, contributing to Puerto Rico's growing influence in the global beauty industry.
Why It's Important?
The beauty trends observed during Bad Bunny's residency reflect Puerto Rico's cultural richness and its impact on the global beauty scene. As Puerto Rican brands gain recognition, they contribute to the island's economy and cultural identity. The focus on self-expression and creativity aligns with broader movements in the beauty industry, emphasizing individuality and cultural heritage. This development also highlights the role of music and entertainment in promoting cultural exchange and economic growth.
