What's Happening?
Love's Travel Stops & Country Stores has announced a partnership with Buffalo Wild Wings Go, marking the opening of their first joint location at the Dodge City, Kansas travel stop. This collaboration aims to provide a quick-service restaurant experience with a focus on speed and convenience. The new establishment offers a streamlined menu featuring popular items such as wings, tenders, and potato wedges, along with all 26 Buffalo Wild Wings sauces and seasonings. Love's, which ranks 15th on CSP's 2025 Top 202 list of U.S. convenience-store chains, plans to expand this partnership with more locations in 2026. The company currently operates over 660 travel stops across 42 states and has been enhancing its foodservice technology, including order-ahead services and touch screen kiosks.
Why It's Important?
This partnership between Love's Travel Stops and Buffalo Wild Wings Go represents a strategic move to enhance customer satisfaction by offering popular food options at convenient locations. For Love's, this collaboration could attract more customers to their travel stops, potentially increasing foot traffic and sales. The move also reflects a growing trend in the convenience store industry to integrate well-known quick-service restaurant brands to meet consumer demand for quality and convenience. As Love's continues to expand its partnerships with various quick-service restaurants, it positions itself as a competitive player in the convenience store market, potentially influencing similar collaborations across the industry.
What's Next?
Love's plans to open additional Buffalo Wild Wings Go locations at its travel stops in 2026, indicating a commitment to expanding this partnership. The company is also set to introduce Whataburger to its list of quick-service restaurant partners this year. As Love's continues to upgrade its foodservice technology, customers can expect more innovations in ordering and service efficiency. The success of this initial location in Kansas will likely influence the pace and scale of future expansions, with potential reactions from competitors in the convenience store and quick-service restaurant sectors.
