MTV Announces Top 3 Finalists for Best New Artist at 2025 VMAs

What's Happening?

MTV has announced the top three finalists for the Best New Artist category at the 2025 MTV Video Music Awards (VMAs). The finalists are Alex Warren, sombr, and The Marías. This announcement comes just hours before the live broadcast of the VMAs. The other nominees, Ella Langley, Gigi Perez, and Lola Young, did not advance to the final round. Notably, this year marks the first time since 2017 that a female solo artist will not win the award, as all finalists are either male or a group. If The Marías win, they will be the first group to secure the title since DNCE in 2016. Both Warren and sombr are scheduled to perform at the event, with Warren having four nominations in total, including Song of the Year and Best Pop. The Marías have three nominations, including Best Group and Best Alternative. Voting for the category continues online and via WhatsApp until the live pre-show.

Why It's Important?

The announcement of the finalists for Best New Artist at the VMAs is significant as it highlights emerging talent in the music industry. Winning this award can propel an artist's career, offering increased visibility and opportunities. The finalists, Alex Warren, sombr, and The Marías, represent a diverse range of musical styles, indicating a broadening of the music industry's landscape. The absence of a female solo artist among the finalists for the first time since 2017 may reflect shifting trends in music consumption and production. Additionally, the VMAs serve as a major platform for artists to showcase their work to a global audience, potentially influencing future music trends and industry dynamics.

What's Next?

The 2025 MTV VMAs will be broadcast live from New York's UBS Arena, hosted by LL COOL J. The event will be simulcast on multiple networks and streamed on Paramount+ in the U.S. As the finalists prepare for their performances, the music industry and fans alike will be watching closely to see who takes home the award. The outcome could impact the artists' future projects and collaborations. Additionally, the Grammy nominations, set to be announced on November 7, will be another critical milestone for these artists, potentially furthering their recognition and success.