What's Happening?
Blastness has introduced the Artificial Intelligence Booking Engine (AIBE), a mobile-first platform designed to optimize hotel direct bookings. AIBE aims to redefine user experience and increase hotel profitability by strengthening the direct booking channel and reducing reliance on Online Travel Agencies (OTAs). The engine utilizes AI to analyze searches and suggest relevant solutions, enhancing customer engagement and reducing abandonment rates. Key features include filtering results by price, type, and service, modifying stays directly from the cart, and booking multiple rooms or combining stays in a single step. AIBE also integrates with CRM systems to streamline operations and supports multilingual text creation, opening new opportunities for international market engagement.
Why It's Important?
The introduction of AIBE is significant for the hospitality industry as it addresses the growing need for hotels to maintain direct relationships with guests and reduce dependency on OTAs, which often charge high commissions. By enhancing the direct booking experience, hotels can preserve more revenue and foster customer loyalty. The AI-driven approach allows for personalized booking experiences, potentially increasing conversion rates and customer satisfaction. This development reflects a broader trend in the industry towards leveraging technology to improve operational efficiency and competitiveness in a crowded market.
