What's Happening?
EJAE, Audrey Nuna, and Rei Ami, the voices behind the fictional K-pop group HUNTR/X from Netflix's 'KPop Demon Hunters,' performed their hit song 'Golden' live for the first time on 'The Tonight Show Starring Jimmy Fallon' on October 7. The song has gained significant popularity, breaking records and climbing global charts since the film's release. In the movie, the artists voice characters Rumi, Mira, and Zoey, who are members of the demon-hunting K-pop group. Their live performance marks a significant moment for the film's music, bringing the fictional group's anthem to a real-world stage.
Why It's Important?
The live performance of 'Golden' on a major platform like 'The Tonight Show' highlights the crossover appeal of K-pop and its integration into global entertainment. This event underscores the growing influence of K-pop in mainstream media, particularly in the U.S., where such performances can significantly boost an artist's or film's visibility. The success of 'Golden' also reflects the increasing trend of fictional music groups gaining real-world popularity, which can lead to expanded opportunities for the artists involved and further collaborations between the music and film industries.
