What's Happening?
Asticom has been awarded the Philippines People Innovation of the Year - Business Services at the Asian Innovation Excellence Awards 2025. The company was recognized for its innovative approach to human
resources, focusing on employee well-being, inclusivity, and sustainable workplace culture. Asticom's strategy is based on 'malasakit,' a Filipino value emphasizing care and compassion, which is reflected in programs promoting well-being, inclusion, and social responsibility. The company offers structured learning pathways, such as the ASSTIGS Onboarding Programme, Asticom Learning LaunchPad, and Technology Bootcamp, to equip employees with leadership, customer experience, and technology skills. These initiatives are complemented by wellness programs covering physical, mental, and financial health, along with hybrid work arrangements to enhance balance and productivity.
Why It's Important?
Asticom's recognition at the Asian Innovation Excellence Awards highlights the growing importance of employee-centric policies in the business sector. By prioritizing well-being and inclusivity, Asticom sets a benchmark for other companies aiming to improve employee satisfaction and retention. The company's initiatives have resulted in a 94% Employee Satisfaction Score and a +67 Net Promoter Score, with an attrition rate significantly below the industry average. This approach not only enhances employee morale but also contributes to a more productive and sustainable workplace, potentially influencing other businesses to adopt similar strategies.
What's Next?
Asticom's continued focus on diversity and inclusion, as well as its Corporate Social Responsibility initiatives, suggests ongoing efforts to expand its impact beyond the workplace. Programs like Isang Lapis, Isang Papel, and World Hunger Day food repacking activities encourage employees to engage in education, hunger relief, and sustainability causes. These efforts may lead to further recognition and awards, as well as increased employee engagement and community involvement. The company's commitment to these values could inspire other organizations to implement similar programs, fostering a culture of care and responsibility across industries.
Beyond the Headlines
Asticom's approach to human resources reflects broader trends in corporate culture, where employee well-being and inclusivity are increasingly prioritized. This shift may lead to long-term changes in how companies structure their workforce and engage with communities. The emphasis on 'malasakit' and social responsibility could influence corporate policies globally, promoting a more compassionate and inclusive business environment. As companies recognize the benefits of such strategies, there may be a rise in initiatives that address social and environmental challenges, contributing to a more sustainable future.
