What's Happening?
Carisa Janes, founder of Hourglass Cosmetics, has acquired and relaunched the bath, body, and skin care brand Nature of Things. Originally founded by Jamie Leilani Pelayo and JP Collet in 2019, Nature of Things specializes in plant-based formulations. The relaunch includes a line of new products with prices starting from $28, available on natureofthings.com. Janes aims to reinvigorate the brand while building on her investment history within the beauty industry.
Why It's Important?
The acquisition and relaunch of Nature of Things by Carisa Janes highlights the growing trend of established beauty entrepreneurs expanding their portfolios through strategic investments. This move reflects the increasing demand for plant-based and sustainable beauty products, catering to consumers' preferences for eco-friendly options. The relaunch provides an opportunity for Nature of Things to reach a wider audience and enhance its market presence.
What's Next?
As Nature of Things reintroduces its products to the market, consumers can expect more marketing efforts to promote the brand's plant-based offerings. The relaunch may lead to further collaborations and partnerships within the beauty industry, expanding the range of sustainable products available to consumers. Additionally, the success of Nature of Things could encourage other beauty entrepreneurs to explore similar investment opportunities.
