What is the story about?
What's Happening?
Edward Enninful, former editor-in-chief of British Vogue, has launched EE72, a new media and entertainment business. The venture includes a print magazine, 72, and an online platform, aiming to create a new model for fashion publishing. Enninful's departure from Vogue was a strategic move to pursue a project that aligns with his vision of inclusivity and creativity. The first issue of 72 features Julia Roberts on the cover and includes diverse content ranging from fashion to culture. Enninful has assembled a team of respected collaborators, including his sister Akua and former Vogue deputy Sarah Harris.
Why It's Important?
EE72 represents a bold step in the evolving media landscape, challenging traditional publishing models. Enninful's focus on inclusivity and creativity could influence industry standards and inspire similar ventures. The project highlights the potential for new media companies to thrive by embracing digital platforms and innovative content strategies. Enninful's reputation and network in the fashion world may attract significant attention and support, impacting the venture's success and influence.
What's Next?
EE72 will focus on building its brand and expanding its reach through partnerships and events. The venture's ability to adapt and innovate will be crucial in navigating the competitive media landscape. Enninful's leadership and vision will play a key role in shaping the future of EE72 and its impact on the fashion industry.
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