What's Happening?
Jennifer Van Every has been appointed as the Director of Sales & Marketing at Hotel MOHI by Appellation, set to open in early 2026 in Morgan Hill, California. Van Every brings over 25 years of experience in the hospitality industry, having held leadership
roles at various luxury and lifestyle hotel brands. Her responsibilities will include overseeing sales, marketing, and event strategies for the new boutique hotel, which aims to redefine luxury hospitality in the region.
Why It's Important?
Van Every's appointment is crucial as it marks a strategic move to establish Hotel MOHI as a premier destination in Morgan Hill. Her extensive experience in the hospitality sector is expected to drive the hotel's success, particularly in attracting high-profile events and guests. The hotel's focus on culinary innovation and luxury amenities aligns with current trends in the hospitality industry, potentially boosting local tourism and economic growth. This development also reflects the broader trend of expanding luxury hospitality offerings in smaller cities.
What's Next?
As Hotel MOHI prepares for its opening, Van Every will likely focus on building a strong marketing campaign to attract guests and events. The hotel's debut is expected to generate significant interest, given its unique offerings and strategic location. The success of Hotel MOHI could influence future hospitality projects in the region, encouraging further investment in luxury accommodations and culinary experiences. Stakeholders will be watching closely to see how the hotel performs in its initial months.
