What's Happening?
WUWM 89.7 FM, Milwaukee's NPR station, is now accessible through NPR.org and the NPR app, allowing listeners to select it as their preferred station. This development enables users to stream WUWM content,
listen to podcasts, and read the latest stories directly from NPR platforms. By creating an NPR account, users can personalize their experience, ensuring WUWM is recognized across all NPR platforms. This integration offers a unique blend of local stories from WUWM and national and international reporting from NPR, enhancing the public radio experience.
Why It's Important?
The integration of WUWM into NPR's digital platforms signifies a strategic move to broaden the reach of local public radio stations. This enhances accessibility for listeners who prefer digital consumption of news and information. By offering a mix of local and national content, NPR strengthens its network, providing a comprehensive news experience that caters to diverse audience preferences. This move could potentially increase listener engagement and support for public radio, fostering a more informed community.
What's Next?
Listeners are encouraged to set WUWM as their preferred station on NPR platforms to maximize their access to content. This initiative may lead to increased donations and support for WUWM, as users can easily contribute through NPR's platforms. The station might also explore further digital innovations to enhance user experience and engagement.
