What's Happening?
Lego has launched its 2025 Advent Calendar collection, featuring six themed offerings available at major retailers like Walmart, Amazon, Target, and the Lego Store. This year's lineup includes popular franchises such as Star Wars, Disney, Harry Potter, and the first-ever Minecraft Advent Calendar. Each calendar contains 24 miniature builds, including minifigures and vehicles, designed to be opened daily in December leading up to Christmas. Walmart is offering discounts on all six calendars as part of its Bricktember promotion, with licensed editions priced at $38 and Lego City and Friends versions at $25.
Why It's Important?
The introduction of the Minecraft Advent Calendar reflects the growing popularity of the Minecraft franchise, especially with the upcoming Minecraft Movie. The discounted prices at Walmart provide an opportunity for consumers to purchase these themed calendars at a lower cost, potentially increasing sales and interest in Lego products. This promotion is likely to attract early holiday shoppers and boost Lego's market presence during the festive season. The collaboration with major franchises also strengthens Lego's brand appeal and expands its reach to diverse consumer segments.
What's Next?
As the Bricktember promotion continues, consumers can expect further deals on Lego products, including exclusive bundles and gift sets at Walmart. The popularity of the Advent Calendars may lead to quick sellouts, prompting Lego to consider expanding its themed offerings in future collections. Retailers will monitor sales performance to adjust inventory and promotional strategies accordingly. The success of the Minecraft Advent Calendar could influence Lego's future collaborations with gaming franchises.
