What's Happening?
Nike is set to release the Kobe 9 Low Protro EM 'China' sneaker, marking its return after 11 years. This release celebrates Kobe Bryant's strong connection with China, where he hosted numerous basketball
camps and clinics. The sneaker features a University Red and Metallic Gold colorway, engineered mesh upper, and Nike React foam midsole. It will be available exclusively online on November 22, 2025, through the Nike SNKRS app. The sneaker is expected to sell out quickly, with resale options available on platforms like GOAT and StockX.
Why It's Important?
The release of the Kobe 9 Low 'China' sneaker underscores the enduring legacy of Kobe Bryant and his influence on global basketball culture. Nike's decision to reintroduce this model highlights the brand's strategy to leverage nostalgia and iconic athlete partnerships to drive sales. The sneaker's anticipated popularity reflects the strong demand for limited edition and retro sports footwear, impacting the sneaker market and resale industry. This release also strengthens Nike's brand presence in China, a key market for sports apparel and footwear.
What's Next?
Fans and collectors are likely to engage in competitive purchasing, with many turning to resale platforms for access to the sneaker. Nike may continue to release other retro models from Bryant's signature line, capitalizing on his global appeal. The success of this release could influence future collaborations and product strategies, as brands seek to connect with consumers through iconic athlete endorsements and limited edition offerings.
