What's Happening?
The American Society of Agronomy (ASA), Crop Science Society of America (CSSA), and Soil Science Society of America (SSSA), collectively known as the Societies, have initiated the 'Dig In, Do Good' workforce development campaign. This initiative aims
to increase enrollment in agronomy, crop, and soil science programs at post-secondary institutions across the United States. The campaign addresses the growing demand for agricultural scientists, projected to rise by 6 percent from 2024 to 2034, while only 16 percent of high school seniors currently express interest in STEM careers. The campaign provides resources such as career profiles, an interactive career quiz, and a college database to help students explore career opportunities in these fields. The initiative is supported by the Alliance of Crop, Soil, and Environmental Science Societies (ACSESS), a nonprofit organization that provides management and administrative support to its founding members.
Why It's Important?
This campaign is significant as it seeks to bridge the gap between the increasing demand for agricultural scientists and the low interest among students in pursuing STEM careers. By providing resources and guidance, the initiative aims to attract more students to agronomy, crop, and soil science fields, which are crucial for addressing global challenges such as food security and environmental sustainability. The campaign's success could lead to a more skilled workforce capable of innovating and implementing solutions to protect natural resources and ensure sustainable food production. This effort is vital for the U.S. agricultural sector, which relies on scientific advancements to remain competitive and meet the needs of a growing population.
What's Next?
The 'Dig In, Do Good' campaign will continue to engage students, educators, and counselors through its mobile-first website and resources. As the campaign progresses, it may influence educational institutions to enhance their agronomy and soil science programs, potentially leading to increased enrollment and interest in these fields. The success of the campaign could also inspire similar initiatives in other STEM areas, further strengthening the U.S. workforce in science and technology sectors. Stakeholders, including educational institutions and industry leaders, may collaborate to support and expand the campaign's reach and impact.












