What's Happening?
JuJu Watkins, a prominent NCAA athlete, has become the first college athlete to invest directly in a professional women's sports team, the NWSL's Boston Legacy. This investment is part of a broader trend
of athletes supporting women's sports teams. Watkins, who is recovering from an ACL injury, joins a group of notable investors including Aliyah Boston and Aly Raisman. The Boston Legacy is set to begin its inaugural season in 2026, marking the return of NWSL to the region.
Why It's Important?
Watkins' investment is a groundbreaking move that highlights the growing influence of college athletes in professional sports through Name, Image, and Likeness (NIL) deals. This development could pave the way for more college athletes to engage in similar investments, potentially transforming the financial landscape of women's sports. By investing in the Boston Legacy, Watkins is not only supporting the growth of women's soccer but also setting a precedent for athlete involvement in sports management and ownership.
What's Next?
The Boston Legacy will begin its 17-game season in March 2026, with Watkins' involvement likely to draw significant attention to the team. As the NWSL expands, the success of the Boston Legacy could influence future investments in women's sports teams. Watkins' recovery from her injury and her return to college basketball will also be closely watched, as her performance could further enhance her influence in the sports world.
