What is the story about?
What's Happening?
Spotify has announced the launch of lossless audio for premium subscribers, a feature long anticipated since its initial announcement in 2021. The rollout begins in several countries, including the U.S. and U.K., with plans to expand globally. Lossless audio offers higher sound quality, enhancing the listening experience for users.
Why It's Important?
The introduction of lossless audio positions Spotify competitively against rivals like Apple Music and Amazon Music, which have offered similar features. This enhancement may attract audiophiles and increase subscriber retention, impacting Spotify's market share and revenue. The move reflects ongoing efforts to innovate and meet consumer demands in the streaming industry.
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