What's Happening?
The Vatican Museums and St. Peter’s Basilica have seen a significant increase in tourism and visitor satisfaction during the Holy Year 2025. According to a report by The Data Appeal Company, the basilica
experienced a 93% increase in digital visits, while the Vatican Museums saw a 10% rise. Visitor satisfaction scores also improved, with the basilica reaching a sentiment score of 94.5/100. This growth is attributed to the Jubilee Year, which has successfully redistributed tourist flows and enhanced the global perception of Rome’s Christian heritage sites. The event has also led to a 33% increase in recorded reviews and a 60% surge in the popularity index for Vatican City attractions.
Why It's Important?
The increase in tourism to the Vatican Museums and St. Peter’s Basilica during the Holy Year is significant for Rome’s economy and cultural heritage. The Jubilee Year has not only attracted millions of pilgrims but also promoted a more balanced distribution of tourist flows across the city. This shift has benefited neighborhoods around the Vatican, easing pressure on traditionally saturated areas like the Colosseum and Spanish Steps. The event supports a sustainable tourism model for Rome, enhancing the city’s appeal as a destination for both spiritual and cultural tourism. The improved visitor satisfaction scores indicate successful crowd management and renewed interest in Rome’s Christian heritage.
What's Next?
As the Holy Year continues until January 6, 2026, the trends of increased tourism and satisfaction are expected to strengthen. The strategic redirection of visitor flows towards the Vatican area is likely to continue benefiting local businesses and accommodations. The success of the Jubilee Year in promoting sustainable tourism could serve as a model for future events in Rome. The ongoing engagement with visitors through digital platforms and social media will be crucial in maintaining and enhancing the city’s global reputation as a center of Christian heritage and culture.
