What's Happening?
Designers Liushu 'Shushu' Lei and Yutong 'Tong Tong' Jiang of Shushu/Tong presented their latest collection at Shanghai Spring 2026, exploring the theme 'What is left after beauty decays?' Known for their prim and sophisticated aesthetic, the designers
challenged these ideals by experimenting with different fabrications and materials. The collection featured aged-looking cotton layers, leather silhouettes, and lace dresses over contrasting underwear, marking a departure from their usual style. This season coincides with milestone anniversaries for Shanghai's fashion industry, including Labelhood's 20th season and Samuel Guì Yang's decade in business.
Why It's Important?
Shushu/Tong's collection reflects a shift in fashion towards questioning traditional beauty standards and embracing innovation. By challenging their established aesthetic, the designers contribute to the evolving narrative of fashion as a form of expression and cultural commentary. This approach may influence other designers and brands to explore unconventional themes, impacting the industry's creative direction. The collection's debut during Shanghai Fashion Week highlights the city's growing influence in the global fashion scene, showcasing its ability to foster innovative talent.
What's Next?
As Shushu/Tong continues to push boundaries, their work may inspire other designers to explore new themes and materials, potentially leading to collaborations and increased visibility in international markets. The collection's reception could influence future trends, encouraging a broader acceptance of diverse beauty standards. Shanghai's fashion industry may continue to grow, attracting more global attention and investment, further establishing the city as a key player in the fashion world.
Beyond the Headlines
The exploration of beauty decay by Shushu/Tong raises questions about societal perceptions of beauty and the fashion industry's role in shaping these ideals. This collection may spark discussions on sustainability and the use of materials, as designers increasingly consider the environmental impact of their creations. The cultural significance of challenging beauty norms could lead to broader conversations about identity and self-expression in fashion.
