What is the story about?
What's Happening?
Disney's 'Freakier Friday,' a reboot of the 2003 classic 'Freaky Friday,' is set for digital release this week. Starring Jamie Lee Curtis and Lindsay Lohan, the film premiered at the El Capitan Theatre in Los Angeles and was released in theaters on August 8. It will be available for purchase or rental on digital platforms such as Amazon Prime Video, Fandango, Apple TV+, and Google Play starting October 7. The film will also be released on Blu-Ray and DVD on November 11, though a streaming release date has not been announced.
Why It's Important?
The digital release of 'Freakier Friday' underscores Disney's strategy to capitalize on nostalgia while reaching audiences through multiple platforms. By offering the film on digital platforms, Disney can tap into the growing trend of home viewing and cater to audiences who prefer digital access over traditional theater experiences. The involvement of well-known actors like Jamie Lee Curtis and Lindsay Lohan may attract fans of the original film, boosting viewership and engagement.
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