What's Happening?
The Jacksonville Jaguars are reinforcing their international presence by playing their 14th game in London against the Los Angeles Rams. Since their first game in London in 2013, the Jaguars have been
pivotal in the NFL's international growth agenda. The team's contract for London games is set to expire, but it is expected to be renewed, allowing for up to five home games in London over the next two years. The partnership has brought economic benefits to Jacksonville, with Mayor Donna Deegan highlighting new business opportunities and partnerships formed during the London visit.
Why It's Important?
The Jaguars' international games in London have strengthened the team's brand and provided economic benefits to Jacksonville. The partnership supports the NFL's strategy to expand its global footprint, with the Jaguars playing a key role. The economic ties between Jacksonville and London have been enhanced, with new business partnerships and job creation opportunities emerging from the collaboration. The continuation of this relationship is crucial for maintaining Jacksonville's international presence and economic growth.
What's Next?
The Jaguars are expected to continue their London games, pending league approval. The team will navigate potential schedule conflicts and determine the number of international games over the next two years. The ongoing partnership with London will likely lead to further economic collaborations and business opportunities for Jacksonville.
