What's Happening?
The hospitality industry is adapting to new AI-driven search trends with the introduction of Generative Engine Optimization (GEO). Apollo Gause, Lead of Global SEO Strategy at Cendyn, explains how GEO is reshaping hotel discovery by leveraging AI platforms like ChatGPT and Gemini. This approach builds on traditional SEO by optimizing hotel visibility in AI-first environments. The strategy involves identifying key pages, analyzing competitors, and using schema markup to enhance content visibility. Cendyn's initiative aims to help hotels maintain their presence in the evolving digital landscape.
Why It's Important?
As AI platforms become integral to travel planning, hotels must adapt to remain visible to potential guests. GEO represents a shift in digital marketing strategies, emphasizing the need for businesses to stay ahead of technological advancements. This development is crucial for the hospitality industry, which relies heavily on online visibility for bookings and revenue. By embracing GEO, hotels can ensure they are found by travelers using AI-driven search tools, maintaining competitiveness in a rapidly changing market.
