What's Happening?
Hilton, in collaboration with Aravest and Wee Hur Property Pte. Ltd., has announced plans to introduce the DoubleTree by Hilton brand to Singapore. This initiative involves the rebranding and comprehensive
upgrade of the existing Hotel Miramar at Robertson Quay. The revamped hotel, scheduled to open in 2026, will feature 344 rooms and will be strategically located along the Singapore River, offering easy access to key cultural and business areas. The renovation will include enhancements to guestrooms, meeting spaces, dining facilities, and recreational amenities such as a fitness center and pool deck. New features like a kids' club and pickleball courts will also be introduced, aligning with DoubleTree by Hilton's reputation for providing thoughtful and comfortable hospitality.
Why It's Important?
The introduction of DoubleTree by Hilton in Singapore represents a significant expansion of Hilton's presence in the Asia Pacific region, particularly in a major business and tourism hub. This move is expected to enhance Singapore's hospitality landscape by offering a blend of global hospitality standards and local cultural experiences. For Hilton, this expansion is a strategic effort to tap into the growing demand for high-quality accommodation in Singapore, leveraging its global brand recognition and loyalty program. The partnership with Aravest and Wee Hur underscores a commitment to innovative asset enhancement and the potential for increased tourism and business travel in the region.
What's Next?
As the project progresses towards its 2026 opening, stakeholders will focus on the renovation and rebranding efforts to ensure the property meets DoubleTree by Hilton's standards. The collaboration aims to attract both business and leisure travelers, capitalizing on the hotel's prime location and enhanced amenities. The success of this venture could lead to further collaborations and expansions within the region, potentially influencing the competitive landscape of Singapore's hospitality industry.
