What's Happening?
Jean-Claude Van Damme's 1991 film 'Double Impact' is highlighted in an American Film Market flashback. The film, based on Alexandre Dumas' 'The Corsican Brothers,' featured Van Damme in dual roles, showcasing his versatility as an action star. Despite
initial skepticism, the film was produced with a $15 million budget and grossed $80 million worldwide. It marked a significant point in Van Damme's career, leading to further dual-role projects. The film's success at AFM demonstrated the market's ability to launch international hits.
Why It's Important?
The success of 'Double Impact' at the American Film Market underscores the importance of AFM in promoting and distributing international films. It highlights how AFM serves as a platform for filmmakers to showcase innovative projects and secure global distribution deals. For Jean-Claude Van Damme, the film solidified his status as a leading action star, influencing his career trajectory and the action genre. The film's financial success illustrates the potential for high returns on well-marketed international films, impacting future AFM strategies.
