What's Happening?
The Madhya Pradesh Tourism Board (MPTB) is set to participate in the FITUR Madrid 2026, a prominent international tourism trade fair. Scheduled from January 21-25, 2026, the event will feature MPTB's presentation of Central India's rich cultural, wildlife,
and heritage offerings to the European travel market. The delegation, led by Dr. Abhay Arvind Bedekar and other key officials, aims to establish partnerships with Spanish tour operators and travel agencies. The focus will be on promoting Madhya Pradesh's UNESCO World Heritage Sites, including the Khajuraho Group of Monuments, Bhimbetka Rock Shelters, and Sanchi Stupa. Additionally, the state will highlight its wildlife safaris in national parks like Bandhavgarh and Kanha, as well as its vibrant cultural cities and emerging tourism experiences.
Why It's Important?
This participation is significant as it positions Madhya Pradesh as a key destination for European travelers seeking authentic and diverse experiences. By showcasing its cultural and natural heritage, the state aims to attract a segment of travelers interested in depth and authenticity. The potential partnerships with Spanish tour operators could lead to increased tourism, benefiting local economies and promoting cultural exchange. The focus on UNESCO sites and wildlife safaris aligns with global travel trends favoring heritage and eco-tourism, potentially boosting Madhya Pradesh's profile on the international stage.
What's Next?
During the FITUR Madrid 2026, MPTB will engage in B2B meetings to discuss collaborative opportunities and develop new tour packages tailored for the Spanish market. The board will also conduct detailed presentations and one-on-one meetings at their exhibition booth. These efforts are expected to foster long-term partnerships and enhance Madhya Pradesh's visibility as a premier travel destination. The outcomes of these interactions could influence future tourism strategies and marketing efforts aimed at the European market.
