What's Happening?
Cosmoprof CBE ASEAN 2026 has commenced at the Queen Sirikit National Convention Center in Bangkok, running from June 24 to 26. This event is a major beauty trade exhibition in Southeast Asia, attracting international brands, manufacturers, distributors,
and beauty professionals. The 2026 edition features over 730 exhibitors, a 12% increase from the previous year, and spans an expanded exhibition area of 33,000 square meters. The event is divided into two main sections: Cosmoprof CBE ASEAN, focusing on branded finished products, and Cosmopack CBE ASEAN, which highlights the supply chain. The exhibition is expected to draw 25,000 visitors, including more than 550 qualified buyers from various regions, marking a 30% increase in attendance compared to 2025.
Why It's Important?
The expansion of Cosmoprof CBE ASEAN underscores Southeast Asia's growing significance in the global beauty industry. By hosting such a large-scale event, Thailand is positioning itself as a key player in international trade exhibitions and business events. This development not only boosts the local economy but also provides a platform for Thai entrepreneurs to engage with global markets. The event's success reflects the region's potential as a hub for manufacturing, product development, and beauty innovation, offering new business opportunities for suppliers, brands, and buyers worldwide.
What's Next?
Cosmoprof CBE ASEAN 2026 will continue to strengthen its role as a strategic meeting point for the beauty industry. The event features five International Country and Region Pavilions, including Italy, Taiwan, South Korea, China, and Thailand, which will enhance international collaboration and market expansion. Italy, as the Country of Honour, will showcase its beauty industry capabilities, further promoting international trade relations. The Thailand Convention and Exhibition Bureau (TCEB) aims to leverage this event to elevate Thailand's trade show ecosystem and support the growth of Thai entrepreneurs in the global beauty industry.
