What's Happening?
TravelCenters of America is implementing ordering kiosks at its Popeyes quick-service restaurants located within travel centers. The initiative involves the installation of 66 kiosks by the end of the year, in partnership with Tillster, a digital commerce platform. The kiosks have already led to a 70% increase in usage rates, allowing the company to reallocate labor within its restaurants. The average check size for kiosk orders is higher, indicating customers are purchasing more items. The technology is designed to be user-friendly and supports multiple languages.
Why It's Important?
The introduction of ordering kiosks represents a significant shift towards digital integration in the foodservice industry, enhancing customer experience and operational efficiency. By increasing the average check size and redistributing labor, TravelCenters of America can improve profitability and streamline service. This move reflects broader trends in the convenience store sector, where technology is increasingly used to drive growth and adapt to changing consumer preferences. The kiosks also align with the industry's push towards personalization and convenience.
What's Next?
TravelCenters of America plans to continue expanding its digital offerings, potentially integrating more advanced features into its kiosks. The company may explore further partnerships to enhance its technology stack, aiming to improve customer engagement and operational efficiency. Stakeholders in the convenience store industry will likely monitor the success of this initiative, considering similar implementations to stay competitive.
