What's Happening?
Amorepacific is participating in IFA 2025 in Berlin, Germany, where it is unveiling 'OnFace,' a premium micro-LED mask from its AI-powered beauty device brand 'makeON.' The mask features 3,770 ultra-thin micro surface-emitting LEDs designed to deliver consistent light across the face, improving skin conditions by reducing pore volume, refining texture, and enhancing skin density and elastin. The device is set to launch in Korea in October 2025. Additionally, Amorepacific's Beauty Hub booth will showcase other devices like 'Skin Light Therapy 3S' and 'Gem Sono Therapy Relief,' which provide personalized skincare solutions and aid in the absorption of active ingredients.
Why It's Important?
The introduction of advanced beauty devices like OnFace signifies a shift towards personalized skincare solutions, leveraging technology to enhance effectiveness. This development is crucial for the beauty industry as it aligns with consumer demand for innovative products that offer tangible results. Amorepacific's focus on AI-powered devices reflects a broader trend in the industry towards integrating technology with beauty, potentially setting new standards for skincare routines globally. The company's strategic move to debut these devices at a major international event like IFA 2025 highlights its commitment to expanding its global footprint and influencing beauty trends.
What's Next?
Amorepacific plans to launch OnFace in Korea in October 2025, with potential expansion into other markets. The company is likely to continue developing and introducing innovative beauty devices, leveraging AI and other technologies to enhance skincare routines. As these devices gain traction, Amorepacific may explore partnerships or collaborations to further integrate technology into beauty solutions, potentially influencing industry standards and consumer expectations.
