What is the story about?
What's Happening?
Whoa Momma Protein, a startup based in Denver, is enhancing traditional snacks like gelato and popcorn with added protein and health benefits. Co-founded by Tyler Nigro and Tom Thorton, the company offers protein gelato with 10 grams per serving and protein popcorn with 5 grams per serving. The gelato, available in flavors such as Tahitian vanilla bean and mint cookies and cream, also includes omega-3 fatty acids sourced from algae and flaxseed. The company is planning to reformulate its products to reduce sugar content and improve texture, while maintaining unique health attributes.
Why It's Important?
Whoa Momma Protein's approach to fortifying popular snacks with protein and omega-3 fatty acids addresses the growing consumer demand for healthier food options. By offering products that combine indulgence with nutritional benefits, the company is tapping into a market trend that prioritizes health without sacrificing taste. This innovation could influence other food manufacturers to explore similar enhancements, potentially leading to a broader shift in the snack industry towards more health-conscious offerings.
What's Next?
The company plans to launch new products, including Protein Pops, which will feature 5 grams of protein per bar and additional health benefits. Whoa Momma Protein is also opening its first funding round on Wefunder to support product launches and retail expansion. The startup aims to raise $1 million for 20% of the company, with plans to seek further capital from private equity or venture capital to optimize manufacturing and reduce costs.
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