What's Happening?
Lynart Store, an online art gallery based in Paris, is making strides in the art world by offering a diverse range of prints, editions, and sculptures from both established and emerging artists. Founded by Lior Brahami in 2019, Lynart aims to make art more
accessible and less intimidating for collectors. The platform provides a welcoming environment for art enthusiasts to explore and purchase artworks, while also supporting emerging artists by offering them visibility and professional development. Lynart's selection is guided by the emotional impact of the artworks, focusing on pieces that tell a story or evoke a strong emotional response. The gallery's approach is characterized by transparency and a long-term vision for the artists it represents.
Why It's Important?
Lynart Store's approach to art curation and sales is significant as it addresses the barriers that often prevent people from engaging with traditional art galleries. By providing a digital platform, Lynart expands access to art, allowing collectors to discover new artists and artworks from the comfort of their homes. This model not only democratizes the art market but also supports emerging artists by giving them a platform to reach a global audience. The emphasis on emotional connection and authenticity in art selection resonates with contemporary collectors who seek meaningful engagement with artworks. Lynart's focus on editions and digital purchasing reflects broader trends in the art market, where accessibility and convenience are increasingly valued.
What's Next?
Lynart Store plans to continue its mission of supporting emerging artists by enhancing their visibility and providing professional guidance. The gallery will likely expand its digital offerings and partnerships to reach a wider audience. As the art market continues to evolve, Lynart may explore new technologies and platforms to further enhance the collector experience. The gallery's commitment to transparency and quality service will remain central to its operations, ensuring that both new and seasoned collectors feel supported in their art acquisitions.
Beyond the Headlines
Lynart Store's model highlights the shifting dynamics in the art world, where digital platforms are becoming increasingly important. This shift not only broadens access to art but also challenges traditional notions of art curation and sales. The gallery's focus on emotional connection and authenticity in art selection may influence other galleries to adopt similar approaches, prioritizing the emotional and narrative qualities of artworks over market trends. Lynart's success could inspire more digital galleries to emerge, further democratizing the art market and providing new opportunities for artists and collectors alike.
