What's Happening?
Crafted, a new lifestyle hotel and club brand, has opened its first property, Powdermills, in East Sussex, powered by Mews Hospitality Cloud. The hotel offers 55 rooms and suites, along with various amenities such as a pub, restaurant, cocktail bar, craft barn, art studio, members club, and outdoor pool. Mews provides a seamless guest experience by integrating solutions like Lightspeed POS and Event Temple, minimizing manual work while maintaining personalization. Powdermills embodies a nature-first ethos, complemented by workshops, cultural programs, and onsite growing plots.
Why It's Important?
The opening of Powdermills marks a significant step in Crafted's expansion plans, aiming to redefine hospitality by prioritizing wellness, creativity, and connection. This approach aligns with growing consumer demand for experiences that offer relaxation and personal enrichment. By leveraging technology, Crafted enhances operational efficiency and guest satisfaction, setting a new standard in the hospitality industry. The success of Powdermills could influence other hotel brands to adopt similar models, focusing on nature and technology-driven guest experiences.
What's Next?
Crafted plans to expand its portfolio with more properties across the UK and beyond, each unique to its setting but united by a shared ethos. The brand's focus on nature-first, creatively charged environments powered by technology suggests a shift towards more sustainable and personalized hospitality experiences. As Crafted continues to grow, it may attract partnerships and investments, further solidifying its position in the market. Future developments will likely include additional amenities and programs that enhance guest engagement and satisfaction.
