What's Happening?
A leaked presentation from The Trade Desk has revealed that the positive testimonials for its revamped ad-buying platform, Kokai, were provided by the company's own employees rather than external clients. The deck, intended for clients, featured praise from individuals identified as traders, but LinkedIn profiles confirmed these individuals are staff members of The Trade Desk. The company spokesperson explained that the testimonials were part of an internal testing phase, showcasing feedback from internal experts.
Why It's Important?
The revelation raises questions about transparency and authenticity in corporate communications, potentially impacting The Trade Desk's credibility with clients. As the ad tech industry faces scrutiny over practices and competition, maintaining trust is crucial for business relationships. This incident could influence how clients perceive the effectiveness and reliability of Kokai, affecting The Trade Desk's market position and client retention strategies.
