What is the story about?
What's Happening?
Disney has announced price hikes for its streaming services, including Disney+, Hulu, and ESPN, effective October 21. The increases range from $2 to $3 per month for various plans. This announcement follows Disney's handling of the 'Jimmy Kimmel Live!' controversy, where the show was temporarily pulled off air due to comments made by Kimmel. The decision to raise prices comes amid scrutiny and criticism from viewers and late-night hosts.
Why It's Important?
The price increases reflect Disney's strategy to maintain profitability in a competitive streaming market. However, the timing coincides with backlash over the company's handling of the Kimmel controversy, potentially affecting subscriber sentiment and loyalty. As streaming services continue to raise prices, consumers may reassess their subscriptions, impacting Disney's subscriber growth and revenue projections.
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