What's Happening?
Kansas Jayhawks and Arizona State Sun Devils are scheduled to play a historic college football game at London's Wembley Stadium on September 19, 2026. This Big 12 conference opener marks Kansas' first international game, shifting from Lawrence due to reduced seating at Booth Memorial Stadium. The game is part of the Big 12's global expansion efforts, following a previous game in Ireland.
Why It's Important?
This event signifies a major step in the globalization of college football, expanding the sport's reach beyond U.S. borders. It highlights the Big 12's ambition to become a global brand, potentially increasing international interest and viewership. The game also offers Kansas a unique opportunity to showcase its program on an international stage, potentially boosting recruitment and fan engagement.
What's Next?
Kansas and Arizona State will finalize logistics for the game, including travel arrangements and promotional activities. The Big 12 will continue exploring international venues for future games, aiming to strengthen its global presence. Fans and stakeholders will anticipate the impact of this historic matchup on the conference's international strategy.
