What's Happening?
Visitor spending in Rockford and Winnebago County reached $523.4 million in 2024, marking a 1.5% increase from the previous year, according to the 2024 Illinois Tourism Economic Impact Report. This growth distinguishes Rockford and Winnebago County from other large-population counties in Illinois, which collectively saw a decline in visitor spending. The increase in tourism spending is attributed to successful investments in marketing, events, and destination development, as stated by John Groh, president/CEO of GoRockford. The region is set to host major events such as IRONMAN 70.3 Rockford and the 2026 AHL All-Star Classic, which are expected to further boost tourism. In 2024, tourism supported 4,687 direct jobs in Winnebago County, with direct income for residents reaching $167.8 million. Additionally, local and state taxes generated from tourism saw significant increases.
Why It's Important?
The surge in tourism spending in Rockford and Winnebago County highlights the region's growing appeal as a destination, contributing significantly to the local economy. The increase in visitor spending supports job creation and boosts income for residents, enhancing the economic stability of the area. The growth in tourism also generates substantial tax revenue, benefiting local and state governments. As Rockford continues to attract major events and develop new projects, the region is poised to strengthen its position as a competitive destination within Illinois, offering promising prospects for future economic development.
What's Next?
GoRockford anticipates continued growth in tourism with upcoming events and developments, including the opening of the Hard Rock Rockford and initiatives from the Thrive 2035 destination master plan. These efforts are expected to further enhance Rockford's attractiveness to visitors and sustain the positive economic impact of tourism. Local leaders express confidence in the region's potential for continued growth, emphasizing the importance of strategic investments in tourism infrastructure and marketing to maintain momentum.
