What is the story about?
What's Happening?
Kathy Lu has been appointed as Regional Director, Trade Sales for Southeast, Midwest, and Eastern Canada at The Ritz-Carlton Yacht Collection. With over 17 years of experience in the luxury cruise sector, Lu has cultivated strong partnerships and achieved milestone sales results in her previous roles. Her current role will involve developing regional sales strategies and managing relationships with key trade partners, including Virtuoso. The Ritz-Carlton Yacht Collection offers luxury yachting vacations in the Mediterranean, Caribbean, and Central America.
Why It's Important?
Kathy Lu's appointment is pivotal for The Ritz-Carlton Yacht Collection as it seeks to enhance its sales strategies in key regions of North America. Her experience in the luxury cruise sector is expected to drive growth and strengthen partnerships with trade networks. This move is part of the company's broader strategy to expand its market presence and increase its competitive edge in the luxury travel industry.
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