What is the story about?
What's Happening?
HELENA, a beauty brand, has received dual certification from MyMicrobiome and Ecocert Cosmos Organic for its skincare products. This achievement underscores HELENA's commitment to integrating scientific rigor with natural and sustainable beauty solutions. The certifications were awarded to two of HELENA's flagship products: the Firming Day Cream and the Essential Nourishing Moisturizing Serum. These certifications assure consumers that the products are microbiome-friendly and adhere to high organic standards. Ibana Almada, Founder and CEO of HELENA, emphasized the brand's dedication to creating products that meet the skin's needs without compromising its microbiome. The certifications highlight HELENA's role in setting new standards in the Latin American beauty industry by combining luxury, sustainability, and scientific innovation.
Why It's Important?
The dual certification of HELENA's products is significant as it reflects a growing trend in the beauty industry towards sustainability and microbiome-friendly formulations. This move could influence other beauty brands to adopt similar practices, potentially leading to a broader industry shift towards environmentally conscious and scientifically backed products. Consumers increasingly demand transparency and efficacy in skincare, and certifications like these provide assurance of product quality and ethical production. This development may also enhance HELENA's market position, attracting consumers who prioritize sustainability and scientific integrity in their purchasing decisions.
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