What's Happening?
Infinity, a wholesale travel company, has partnered with the Hong Kong Tourism Board to launch a new destination campaign targeting Australian and New Zealand travel agents. The campaign aims to provide education, product support, and sales incentives
throughout 2026. This initiative follows a period of strong performance for Hong Kong, which recorded a 13.5% year-on-year growth. The campaign includes a series of webinars, curated product packages, and sales materials to equip travel agents with the necessary tools to confidently sell Hong Kong as a destination. Additionally, top-selling agents will have the opportunity to win incentives, such as Disney park tickets.
Why It's Important?
This campaign is significant as it aims to bolster Hong Kong's tourism industry by leveraging the expertise and networks of travel agents in Australia and New Zealand. By focusing on education and support, the campaign seeks to enhance the agents' ability to market Hong Kong effectively, potentially increasing visitor numbers and tourism revenue. The initiative also highlights the importance of strategic partnerships in the tourism sector, as collaboration between Infinity and the Hong Kong Tourism Board can drive growth and strengthen Hong Kong's position as a desirable travel destination.
What's Next?
The campaign will continue to roll out throughout 2026, with ongoing engagement and education programs for travel agents. The success of the campaign will likely be measured by the increase in bookings and visitor numbers to Hong Kong. The Hong Kong Tourism Board and Infinity may also explore additional partnerships and marketing strategies to further enhance the destination's appeal. The campaign's outcomes could influence future tourism marketing efforts and partnerships in the region.
