What's Happening?
Samsung has announced the upcoming HDR10+ Advanced standard, which aims to address the issues associated with motion smoothing, commonly known as the soap opera effect. Motion smoothing is a feature in modern TVs that attempts to remove judder from films
and TV shows shot at 24 frames per second, but often results in unnatural visual artifacts. HDR10+ Advanced introduces Intelligent Frame Rate Conversion (FRC) to enhance motion smoothing, aligning it more closely with the creator's vision. This development is part of a broader effort to improve the viewing experience on high-refresh-rate TVs.
Why It's Important?
The introduction of HDR10+ Advanced represents a significant advancement in display technology, potentially improving the viewing experience for consumers. Motion smoothing has been criticized for altering the intended visual style of films and shows, and this new standard seeks to address these concerns. By providing more control to content creators, HDR10+ Advanced could lead to more accurate and visually appealing displays, benefiting both consumers and the entertainment industry. This innovation may also drive competition among TV manufacturers to adopt and refine similar technologies.
What's Next?
As HDR10+ Advanced becomes available, TV manufacturers may begin integrating the standard into new models, potentially influencing consumer purchasing decisions. The entertainment industry may collaborate with technology companies to ensure content is optimized for these new display standards. Additionally, ongoing research and development in display technology could lead to further enhancements in motion smoothing and other visual features, shaping the future of home entertainment.
