What's Happening?
China EV Marketplace has launched a service allowing European customers to purchase Chinese electric vehicles (EVs) and plug-in hybrids online. The service includes customs clearance and delivery to the customer's door. In the first half of 2025, the company sold 7,000 vehicles, a 66% increase from the previous year. The growth is primarily driven by plug-in hybrids, which are not subject to special tariffs when exported to the EU.
Why It's Important?
The availability of Chinese EVs for online purchase in Europe represents a significant shift in the automotive market, potentially increasing competition for local and established global brands. This development could lead to more affordable EV options for European consumers and drive further adoption of electric mobility. The move also highlights the growing influence of Chinese automakers in the global market.
What's Next?
As Chinese automakers expand their presence in Europe, they may face challenges related to after-sales support, warranty services, and regulatory compliance. European consumers may need to weigh the benefits of lower prices against potential service limitations. The success of this initiative could encourage other automakers to explore similar direct-to-consumer sales models.
