What's Happening?
Mintel has released its predictions for Fall/Winter 2025 beauty trends, highlighting a blend of nostalgic and bold aesthetics. The trends include updated vintage glamour, gothic anti-glamour, and unexpected
vibrant colors. Inspired by iconic periods like the 1560s Renaissance and the 1960s, the trends emphasize pearlescent skin, sculpted features, and minimal brows. The 'Turkish Delight' trend focuses on dramatic mascara and eyeliner. Gothic aesthetics are also making a comeback, influenced by upcoming films, featuring smudged eyeliner and deep lip colors. Additionally, pastels like butter yellow and neon mint are redefining traditional autumn palettes.
Why It's Important?
These trends reflect a broader cultural shift towards individuality and self-expression in beauty. By blending vintage charm with modern innovation, brands can connect with consumers seeking unique and expressive styles. The revival of gothic aesthetics and the introduction of vibrant pastels challenge conventional seasonal beauty norms, encouraging consumers to experiment with their looks. For the beauty industry, these trends offer opportunities to develop new products and marketing strategies that cater to evolving consumer preferences. Brands that successfully integrate these trends into their offerings may enhance their market position and appeal to a diverse consumer base.
