What's Happening?
The Seattle Kraken's radio broadcast team, featuring Everett Fitzhugh, Al Kinisky, and Mike Benton, is enhancing the fan experience with dynamic and engaging broadcasts. Fitzhugh, the NHL's first Black
play-by-play announcer, brings high energy and passion to the broadcasts, while Kinisky provides insightful analysis. Benton offers pre-game and post-game insights, contributing to a comprehensive coverage of Kraken games. The team has developed a strong chemistry, which is evident in their broadcasts and interactions with fans. Their efforts have resulted in increased ratings and a growing fan base, with broadcasts now reaching 26 affiliate stations across several states.
Why It's Important?
The success of the Kraken's radio team is significant as it demonstrates the power of engaging and inclusive sports broadcasting. By reaching a diverse audience, including younger and female listeners, the team is expanding the NHL's fan base and promoting hockey in regions where it may not have been as popular. This growth in listenership can lead to increased support for the team and the sport, potentially influencing local sports culture and community engagement. The team's ability to connect with fans on a personal level also strengthens the Kraken's brand and fosters loyalty among supporters.
What's Next?
As the Kraken's season progresses, the radio team will continue to provide comprehensive coverage of games, with Fitzhugh and Kinisky offering their unique perspectives. The team is likely to maintain its focus on engaging broadcasts and community involvement, further solidifying its role in the Pacific Northwest's sports landscape. Continued success in ratings and fan engagement could lead to expanded coverage and new opportunities for the team, such as increased sponsorships or collaborations with other media outlets.
Beyond the Headlines
The Kraken's radio team is not only enhancing the fan experience but also contributing to broader discussions about diversity and representation in sports media. Fitzhugh's role as the first Black NHL play-by-play announcer highlights the importance of diversity in sports broadcasting, potentially inspiring other organizations to prioritize inclusive hiring practices. This shift could lead to more diverse voices in sports media, enriching the industry and providing varied perspectives to audiences.
