What's Happening?
Selena Gomez, known for setting beauty trends, has introduced a new manicure style for the fall season called the 'toasted' mani. This trend was created by her regular nail artist, Tom Bachik, who is also known for working with other celebrities like Jennifer Lopez. The 'toasted' manicure is designed to evoke cozy autumnal feelings and is achieved using a selection of Tweerzerman tools to shape and buff the nails, followed by essie's Special Effect polish in the shade 'Liquid Sunrise'. This polish is described as a deep beige with pink and green iridescent pearls, creating a glowy, satin chrome effect. The look is completed with a top coat from Bachik's own brand, resulting in a clean and luminous finish.
Why It's Important?
The introduction of the 'toasted' manicure by Selena Gomez is significant as it highlights the influence of celebrity trends on consumer beauty choices. Gomez's endorsement of this style is likely to drive interest and sales in the specific products used, such as essie's Special Effect polish. This trend also reflects the broader seasonal shift in beauty preferences, as consumers look for styles that align with autumn aesthetics. The popularity of such trends can impact the beauty industry by influencing product development and marketing strategies, as brands aim to capitalize on the latest celebrity-endorsed styles.
