Carlsberg Britvic and Fielden Address Water Risks in Beverage Production

What's Happening?

Carlsberg Britvic and Fielden are taking proactive steps to address water risks and nature loss in the beverage industry. Carlsberg recently acquired Britvic, creating the largest multi-beverage supplier in the UK. The companies are evolving their water strategies to improve efficiency in beverage production. Fielden, a smaller brand, focuses on sustainable agriculture by sourcing diverse grains from over 20 farms, impacting water consumption and soil quality. The Sustainability Uncovered podcast features interviews with leaders from these companies, discussing their approaches to water stewardship and sustainability.

Why It's Important?

Water stewardship is critical for the beverage industry, which faces significant exposure to water risks due to climate change and resource scarcity. By implementing efficient water strategies, Carlsberg Britvic and Fielden can reduce their environmental impact and ensure sustainable production practices. This focus on sustainability not only benefits the environment but also enhances the companies' reputations and competitiveness in the market. The collaboration between large and small brands highlights the importance of diverse approaches to sustainability in the industry.

What's Next?

Carlsberg Britvic and Fielden are expected to continue refining their water strategies and exploring new sustainability initiatives. The companies may collaborate with other industry players and stakeholders to address broader environmental challenges. As water risks become more pressing, the beverage industry will likely see increased investment in sustainable practices and technologies to mitigate these risks.

Beyond the Headlines

The emphasis on water stewardship reflects a growing trend in the beverage industry towards sustainability and responsible resource management. This shift is part of a broader movement towards environmental consciousness in business practices, driven by consumer demand and regulatory pressures. The focus on sustainable agriculture and biodiversity by companies like Fielden highlights the interconnectedness of environmental issues and the need for holistic solutions.