What's Happening?
Wende Zomnir, co-founder of Urban Decay, shares her journey of building the makeup brand into a top-selling entity, which was sold to L'Oréal for over $300 million in 2012. Zomnir's sons frequently visited her office, witnessing firsthand the hard work
and creativity involved in entrepreneurship. Urban Decay was known for its bold, high-quality products that filled a gap in the market dominated by neutral department-store makeup and low-quality drugstore options. After her sons went to college, Zomnir founded Caliray, a clean, sustainable beauty brand inspired by environmental concerns. Her sons have shown interest in entrepreneurship, influenced by their upbringing around strong female leaders and business discussions at home.
Why It's Important?
Zomnir's story highlights the impact of entrepreneurial role models on the next generation, particularly in fostering respect for women in leadership roles. Her experience underscores the challenges and rewards of balancing a demanding career with family life. The success of Urban Decay and the founding of Caliray reflect broader trends in the beauty industry, including the shift towards sustainable products. Zomnir's journey offers insights into the dynamics of family businesses and the potential for legacy building through entrepreneurship.
