What's Happening?
The Australian Travel Industry Association (ATIA) is organizing a special webinar for its members on November 13, 2025. This event will feature a presentation by Adele Labine-Romain, Head of Travel and Tourism at Roy Morgan Research, which was initially
delivered at the Beyond Borders Summit in Brisbane. The presentation will cover emerging travel industry trends, shifting consumer preferences, and provide actionable insights to help industry operators anticipate demand and remain competitive. The webinar aims to provide ATIA members who could not attend the original summit with access to crucial data that could influence their business strategies for 2026.
Why It's Important?
The travel industry is rapidly evolving, with consumer expectations and market dynamics changing significantly. Access to up-to-date data and insights is crucial for businesses to adapt and thrive. The webinar offers ATIA members the opportunity to gain a deeper understanding of these changes, enabling them to make informed decisions and capitalize on future opportunities. This initiative underscores the importance of staying informed in a competitive market, where understanding consumer behavior can lead to better service offerings and increased customer satisfaction.
What's Next?
Following the webinar, ATIA members are expected to integrate the insights gained into their strategic planning for 2026. This could involve adjusting marketing strategies, enhancing customer service, or exploring new market segments. The association may also consider organizing similar events in the future to continuously support its members in navigating industry changes.
